In this crazy world of the internet, there certainly seems to be a new platform out every week so it can be easy to drown amongst all this new information. But social media is important! And neglecting it is a huge mistake to make for your business! Social media gives you a chance to promote your business without being too pushy (and eventually just becoming irritating to your customers). Constant bombardment of advertisements in our daily lives has really desensitised us to them, we barely notice them anymore! Studies show that, on average, people living in urban centres see up to 5,000 adverts per day! On the television, online, on the sides of buses – even on the shirts of sports players! So social media allows you to get the face of your company out there without ramming it down people’s throats. Advertising – you can’t escape it, it’s everywhere, so how can you make it work for you?
Social media gives you a voice online, short of paid for advertisements alone (that just aren’t really getting seen anymore) it’s one of the best ways to get your company seen online. When 41% of people use AdBlocking software, and newspaper sales declining by half a million a year, paid for adverts aren’t getting the audience they were expecting – so why waste the money? It is entirely possible to have a very successful social media campaign without the use of any paid for advertising – as long as the right social media strategy is in place and you know what you’re doing!
The number of social network users around the world has risen from 1.47 billion to 1.73 billion over the past year, increasing by 18%. That is 1.73 billion people already logged in to social media and sat actively looking at photos of cats! They are already there, you don’t have to do anything to get them to your website, all you have to do is post quality content to keep them intrigued – it’s simple! You have a captive audience ready and waiting for you, don’t waste it! Social media is a way to get your brand out into the online world for people to engage with, your audience is billions – the world is your stage!
Not only that but social media will allow you to keep track not only of who is visiting and interacting with your pages but with tracking your company’s reputation. Reviews are a brilliant way for people to rate your company and the services you provide in a way that others can see. Recommendations like these are a great way for your business to build a positive reputation online to encourage others to use your company’s services.
If you aren’t sure how to best utilise social media to its full advantage then we can help! We understand that running a business can easily take over your entire life and so we not only offer the creation of your social media presence, but also the management of it. We create quality content for you and engage with other posts out there giving your brand a personality so it is not just the face of an unfeeling business logo. People nowadays do not want to see a barrage of advertisements – they want to know how a brand thinks, feels and what it finds funny!
If you have any questions at all in regards to how you can make social media best work for you then please drop me an email at firstname.lastname@example.org or call the office direct on 01424 509035 and I will be happy to help in any way I can.