Designing the Websites of the Future (Or: Do Websites Still Have the Power to Change the World?)

By October 24, 2016Marketing, web design

So, we just stumbled upon this article about ‘the websites that changed the world’ which, coming all the way from 2006, felt a little bit like a time capsule from a simpler age. An age of MySpace. At any rate, all the usual suspects made it onto the list: eBay… Wikipedia… Google (heard of them?). And, with a few notable exceptions – most of which are still several years old (we’re thinking not just Twitter and Facebook which arguably owe MySpace a debt, but also sites like Netflix, Buzzfeed and maybe even ODesk), any list that we came up with today would be pretty much exactly the same. Even if the examples changed the genre, or type, of site would be the same.

Which left us with a couple of gnawing questions. Firstly, why write another list when there’s already another one out there? That seems like a colossal waste of your time. Secondly, do websites even have the power to change the world anymore?

Ever your intrepid internet explorers, we’re not satisfied to let such a burning sit and stew. So, our team has turned to the task of working out how the internet has changed, what this means for the future of web design and development… and what it means for your company’s website.

What Does it Even Mean to ‘Change the World’

Internet 1In the context that we’re talking about – websites and the internet – what does it even mean to talk about changing the world? In most cases, it refers to sites that changed the way we do things: buy things, sell things, meet people, interactive with people, consume culture, sell our labour, gather information. Or to put it simply, changed the way that we interact with the world on some sort of large scale.

Our best guess, then, is that fewer and fewer websites cause such a huge splash because most sites now are borrowing a concept or idea from somebody else, adapting it for their own niche or business. Meanwhile, the opportunity to interact with the world in new ways is coming from new directions. Think about some of the biggest technological ripples caused over the past few years: Uber, Pokémon Go, Air B&B. These are all app based, giving people a chance to use their mobile devices to navigate through the world in new ways; similarly, we still hear a lot about the internet of things, which is bringing internet evolution to the physical objects that we use every day.

But Does ‘Changing the World’ Have to Mean Doing Something Earth-Shattering?

Internet 3Considering everything we’ve just said, it’s pretty easy to see why websites aren’t really being hailed as reshaping the internet world anymore. But that’s only working off one definition of changing the world: the one that means dazzlingly, earth-shatteringly new. In other, far smaller ways, web designers and developers are changing the world every single day, simply by bringing people into contact with ideas, services and products that they’d otherwise have remained in the dark about.

Okay, so they’re not changing things on a global scale, but for the local people who find a tradesperson before their household problem becomes a disaster, for the customers who are introduced to a product that makes their lives a little bit easier it still makes a difference. This is why the future of web design is in making sites that are simple, inviting and optimised for the customer, allowing websites to come together naturally with the people who will benefit from them.

This is also why our web design team turns up to work every morning proud of what they do! With those small tweaks and essential changes, they’re building the sites that will help communicate information about your company to the consumers that will be interested in it. Why not find out more about the services that we offer to make this happen?

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